Choosing the Right Data Enablement Tools: What to Look For

Posted by: Pitchly

Most firms can agree that harnessing the power of data is the future of business. But many don’t really know how to do it effectively, leading to the dreaded data silo. A data silo is when data management initiatives are only happening within individual departments. The problems with data silos are that they lead to disconnects between departments, increased inaccuracies and company-wide inefficiencies. And there are other issues to look out for when data isn’t enabled properly like:

  •         Increased errors due to entering incomplete datasets
  •         Misinterpreted or misrepresented data
  •         Time wasted from using data that is tedious, time-consuming, and difficult to sift through

Simply put, when you don’t have a reliable way of connecting all the data systems at your disposal, it can leave some teams in the dark. That’s why it’s so important to enable your data.

 

Why Data Enablement is Crucial to a Firm’s Long-Term Success

Data enablement means making the most out of the data you have so it’s actionable, accessible and flexible.

Without data enablement and data enablement tools, organizations can’t drive enough value from the data they already have. Data enablement helps connect teams, departments and business units with centralized, classified and validated data that employees have direct access to.

Once data is enabled, firms can use it to grow their business, innovate and gain a competitive advantage. There are endless opportunities to take full advantage of the data you already have but having the right tools can make all the difference.

 

How to Choose the Right Data Enablement Tools

The biggest hurdle to implementing new software and processes is your employees. Everett Roger’s classic model of technology adoption states not every employee will immediately adopt new technology, in fact only 16%, even if it has obvious benefits – like saving time. That’s why choosing tools that not only meet your needs, but are easy to use, is so important.

 

User-friendliness

Not all technology comes with a lot of support, meaning your employees will likely have to figure out how to use it on their own.

According to a report by PWC, 92% of C-suite execs say they’re satisfied with the technology experience their company provides for making progress on their most important work, but only 68% of staff agree.

When a tool is easy and intuitive to use, your team is much more likely to adopt it. The shorter the learning curve, the better odds are that your team will become savvy and consistent users.

 

Automation

Automation is where the bulk of the improvement in your team’s productivity will come from. According to Business News Daily, automation can save money, boost productivity and improve your employees’ work experience.

Data enablement tools should be able to automate tedious and repetitive tasks, like gathering data for tombstones, pitches and proposals, to free your team members up for more important work.

With automation, data is entered in one place and updated everywhere, automatically as well as sending notifications when certain goals are achieved, or auto-populating content with templates.

 

Flexibility and customization

Since the goal of data enablement is to get the right data to the right people at the right time, your tool should be able to deliver an experience based on the key attributes of the user.

This means that each user will have access to exactly the data they are meant to see at that moment. Your marketing team should be able to quickly access client information for tombstones and case studies. Other team members can access data for team bios, tearsheets and pitch decks.

And most importantly, they will always have access to the most up-to-date information at that moment.

 

Why Pitchly is the Right Enablement Tool

Pitchly’s easy-to-use platform allows users to design, generate and distribute content all from one place. And no matter how many disparate data sources you have, Pitchly can bring them together in real-time. That means that you can always be confident that you’re getting the most accurate, up-to-date data pulled from all the connected sources.

 

Pitchly’s key features include:

  •         Data Pipeline. The data pipeline connects all the data sources you have, allowing you to move and access your business data in real time. Streaming technology, prebuilt integrations, connectors and API make it possible.
  •         Data Workplace. Data workplace is where you work your data. The workspace lets you normalize, transform and activate all your business data while iterating and optimizing as you go. Our workspace empowers you to automate your data processes to free up more time for the work that matters.
  •         Data Productivity Suite. The data productivity suite gives every person on your team the ability to their hands on the data that’s meaningful to them. Pitchly was designed to improve and advance daily work by helping users create workflows and create on-demand content assets.

Request a demo to see for yourself.

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