Am Law 200 Firm Lathrop GPM Selects Pitchly for Experience Management

Posted by: Pitchly

Des Moines, IA (March 16, 2022) – With its strong focus on client service, Lathrop GPM has partnered with Pitchly, an experience management and data enablement platform, to empower its attorneys, client service and business development teams with more accurate, efficient and scalable solutions. Pitchly’s platform combines data and content, going beyond other enterprise data platforms with applications and extensions that bring data to life through content design, process automation, and document generation.

“We are delighted to welcome Lathrop GPM to Pitchly,” said Allison Nussbaum, Vice President of Client Value. “The firm is known for its client-centric focus and with Pitchly, the firm will access and leverage its experience to inform and support client development activities. We look forward to helping Lathrop GPM put comprehensive, insightful information to work to win new business and continue to provide high-quality legal services to its clients.”  

Jasmine Trillos-Decarie, the firm’s Chief Client Officer said:

"Collecting, managing and analyzing the firm’s prior work is critical to a number of areas in the organization. That information, which often is stored in disparate systems and documents, will enable our business development teams to proactively identify opportunities and advise the lawyers on business development approaches. It also enables us to use that information to respond to RFPs, create targeted proposals, and submit our work for consideration for rankings and awards.” 

Coupled with the Lathrop GPM’s recent engagements with Peppermint Technology for its client relationship management (CRM) solution and enterprise relationship intelligence (ERM) software by Client Sense, the firm now has best-of-breed tools to understand and leverage the full scope of its lawyers’ experience and client relationships. 

About Pitchly

Pitchly was founded on the belief that the future of work is data-driven and that data that is locked away in disparate systems must be brought together and put to work. Pitchly's data productivity suite of applications, extensions, and integrations empowers collaboration, automation, and bottom-line value. Visit us online at

About Lathrop GPM

Lathrop GPM is a full-service, Am Law 200 law firm with offices in Boston, Boulder, Chicago, Dallas, Denver, Jefferson City, Kansas City, Los Angeles, Minneapolis, Overland Park, St. Cloud, St. Louis, and Washington, D.C. The firm’s attorneys help businesses, organizations, and individuals grow and succeed, anticipate trends, plan for challenges, and bring their visions to life. For more information, visit